Shiseido’s Fino Premium Touch Shampoo is a repairing and nourishing shampoo created for hair that’s dry, damaged, color-treated, or permed. If split ends, brittleness, frizz, or dullness have become part of your routine, this shampoo is designed to bring hair back to life while gently cleansing the scalp and strands. It creates a rich, creamy lather that effectively removes dirt, oil, and product buildup without stripping away essential moisture.

The formula is enriched with a blend of strengthening and moisturizing ingredients such as royal jelly extract, wheat protein, PCA, and butylene glycol to help restore softness, elasticity, and shine. Lipidure EX, a key damaged-hair care ingredient, works to replenish moisture and repair weakened strands from root to tip, leaving hair smoother, more resilient, and easier to manage. With consistent use, hair feels less brittle and looks healthier and more vibrant.

In addition to repairing damage, the shampoo helps reinforce the hair’s protective barrier, offering better defense against external stressors like UV exposure and chemical treatments. For best results, pair it with the Fino Premium Touch Hair Conditioner to lock in moisture and maximize softness and strength. Shiseido’s Fino Premium Touch Shampoo is an ideal daily cleanser for anyone looking to revive tired, stressed hair and enjoy more “good hair days.”